How is it possible that all direct sale items advertised on TV are on sale for a “low, low price”? Even better (or worse), how do they all manage to finish the pitch – and still make money – by offering a second identical product for free with your purchase of one?

How is it possible?  It’s not.  That’s because the price is inflated in the first place to cover the cost of the first, and they’re STILL making a profit. Call it smart advertising or a low-down dirty scheme…either way, it’s a trend that’s not going away anytime soon.

Here are a few more common “free” offers you should be equally wary of:

Free Trials – A free trial is a great way to test out a product or service before committing to it. The only downside is that more and more businesses require a credit card to seal the deal. That’s not so bad by itself. The problem comes when they charge your card once the trial period is over because you didn’t cancel in time. If you’re signing up for a free trial, mark the expiration date on your calendar so you can avoid a fee if you choose not to continue.

Free Appliances – It may be tempting to go for that used, sometimes free appliance offered on Craigslist. But chances are you’ll end up with something outdated, inefficient, and possibly damaged, all of which will cost you down the road in the form of repairs and higher utility costs.

Furniture – Quality furniture doesn’t come cheap. So, before you snag that sofa off the curb, consider why it’s there in the first place. Solid pieces could be damaged or poorly made, while upholstered items could be harboring odors, stains, and even bed bugs.

Paint and Stain – Sometimes you can get a bargain on free, unopened paints and stains. If, however, they‘ve been sitting in someone’s basement for who knows how long, they’re probably past their prime and not suitable for use.

Free Wi-Fi – It’s tempting to use the free internet offered at your neighborhood coffee shop, but if you’re doing more than catching up on the news or checking the weather, you could be putting yourself at risk of identity theft. Avoid doing anything that requires you to enter your login info while on an unsecured network.

It’s not just free offers that should raise a red flag with you but offers that seem too good to be true – usually they are. By contrast, Now Security offers products and services of vital importance for your family’s added safety and security. No games, no gimmicks, no phony sales.  Why not contact us today for a free in-home security analysis and proposal.